It doesn’t take Einstein to work out that Asia is the place to be when it comes to the global gaming industry. The U.S. casino markets have seen themselves gazumped by places that 20 years ago didn’t even register when companies searched the Internet their trusty encyclopedia. Since the market was opened up the American casino firms have quickly become familiar with Macau and what it’s all about.
There are currently six firms operating on the enclave off the coast of China with all of them reveling in the double-digit percentage point gains in revenue on a yearly basis. What’s the best way to rank them though? Do you go by market share? Amount of properties? Revenue? Who can drink the most bottles of Sake without hallucinating?
Well we thought we’d ask you readers as to who will be on top this time next year, to give us an idea of what the year has in store.
Coming out on top of the pile is Sheldon Adelson’s Chinese plaything Sands China with 32 percent of the poll. Many of you have obviously taken notice of the new opening of Sands Cotai Central and the continual warnings from analysts that growth won’t be fully realized until next year.
Wynn Macau, with 18 percent of the vote, came in the runner up spot with readers believing they can put the Okada court case behind them and continue with their success.
Leaders in terms of market share are still the elder statesmen of the group, SJM Holdings. Our poll showed that only 14 percent think they’ll be out in front this time next year and it has much to do with the lack of a plan for the Cotai strip.
Readers obviously don’t think market share is a good parameter of the largest firms as second on the market share table, Galaxy Entertainment Group, were on an even keel with SJM on 14 percent. That’s even after the astronomical growth seen at their Galaxy Macau resort and expansion plans.
Bottom of the pile was shared between Melco Crown and MGM China, with both garnering 11 percent of the vote.
There you have it. If Sands China aren’t top of the Macau market this time next year you know who to blame!
With the iGaming Super Show on the horizon this week we’re asking you which of the new features you’re most looking forward to.