Betgenius in Licensing Agreement with

TAGs: BetGenius, Paddy Power, Sportsbet

Betgenius Logo 600Betgenius Limited, the leading innovator and provider of data-driven software solutions to the global sports betting and lottery industries, is pleased to announce the licensing of their Connextra adserving product to, Australia’s premier internet betting and entertainment website.

This exciting agreement allows to dynamically serve live odds, data and promotions into advertising campaigns.

This agreement follows a series of announcements from the Connextra team at Betgenius including the release of live video banners, the Connextra Certification Programme and the release of improved campaign management functionality. is the latest of a number of new Connextra customers benefitting from the many improvements to the industry’s leading adserver product serving over 8 billion adverts per month.

Dave Watkins, Head of Connextra Sales, said: “We are very pleased to be working with and look forward to building on a new relationship with them. This Australasian market is hugely important for us and we are very happy to be providing our Connextra ad serving product to another bookmaker in this region.”

Luke Rattigan, Commercial Director at, commented: “We are excited to be working with Betgenius and incorporating the Connextra platform into our new marketing campaigns. We are looking forward to reaping the benefits of this product and our new relationship with Betgenius and testing the technology’s capabilities.”

Notes to Editors


Founded in 2000, Betgenius has grown to become the leading provider of data-driven software to the sports betting industry. Employing over 350 dynamic and customer-focused professionals and with offices in the United Kingdom and continental Europe, Betgenius supplies these products to sportsbooks and lottery operators worldwide. Betgenius remains at the forefront of a fast moving industry and continues to push the boundaries of betting product innovation.

The Betgenius data centre is a 24 hours a day, 7 days a week data collection facility in Tallinn, Estonia where skilled and highly trained operators undertake rigorously designed data gathering and multilayer quality assurance processes to deliver the most accurate sports data in the market place regardless of where or when the event is taking place.

Betgenius collects and aggregates schedules, lines, odds and results data for thousands of sporting events every week across over 50 sports in more than 90 countries. This huge repository of sports and betting data is combined with sophisticated software to provide tailored, business-critical content and marketing solutions with guaranteed accuracy. This combination enables sportsbook and lottery operators to increase revenues and manage costs by improving the efficiency intelligence, and usability of their sportsbooks.

Sportsbet has operated in Australia for more than 14 years and is licensed in the Northern Territory by the Northern Territory Racing Commission. Sportsbet accepts wagers on Australian and international horse, harness and greyhound racing as well as all manner of local and international sporting, political and entertainment events.

In 2009, Irish bookmaker, Paddy Power, acquired 51% of Sportsbet Pty Limited (‘Sportsbet’).


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