Paddy Power is the latest firm to sign a deal allowing Callcredit to handle its verification services. The deal, similar to one signed by Betfred, will see identification and age verification handled by the firm and give a pass/fail decision on customers depending on the information they bring up. Andy Ryan, Customer Security Manager with Paddy Power, commented: “When choosing a verification supplier to work with, we looked at four key areas: match rates, intelligence, support and cost. I’m pleased to say that Callcredit performed well in all four areas. We have improved our UK and international match rates. We received excellent support throughout the integration process and continue to receive professional support through our client manager. The pricing model suits our needs and the service shows great value for money.”
Bookmaker Betfred has appointed a new Totepool head of management with Phil Siers taking over the role vacated by Jason Brautigam. Siers moves over from Satellite Information Services (SIS) where he was managing director for the licenced betting office division. His position at Betfred starts on April 1.