BUSINESS

Pokerroom back on the felt; PMU online tops a billion; Neogames release new scratchie

TAGs: bwinparty, France, Neogames, Pari Mutuel Urbain, pokerroom

The Return poster

If you guys needed a logo idea...here ya go!

Pokerroom is back on the radar after bwin.party decided to bring the brand back after a three-year sojourn. Following the relaunch, a spokesperson told eGR: “We were using the Pokerroom.com name as an affiliate and it had started to pull in traffic so we then decided to switch it back on – it literally was a case of simply flicking the switch.

“It’s essentially a soft-launch at the moment and we will see what happens from there on in. We’re testing the waters to see what level of interest there is.”

The brand was a stalwart of early online poker and is added to the arsenal of brands under bwin.party’s offering and comes under the Ongame Network, despite the company trying to get rid of it

If the brand sways away from simply a dot.com venture one country it could look at is France, where the former monopoly Pari-Mutuel Urbain (PMU) announced its latest set of results earlier today. For the full year turnover from online was up 45% as it tipped the scales of €1billion for the first time. €1.3billion of online turnover contributed to the group total of €10bn and was in addition to online gross gaming revenue increasing by 30% to €233m.

Neogames has released Go 777 as its newest scratchcard to fit into its portfolio of 3D next gen games. During each round the card features three slot machines with two scratch areas, the top area being the prize area and the bottom the reels area. A jackpot of up to £200,000 is up for grabs and it joins over 100 other games in the Neogames portfolio.

Comments

views and opinions expressed are those of the author and do not necessarily reflect those of CalvinAyre.com