Sky Bet bookmakers hung its head in shame as it told of its “worst day in sports betting history” in a company statement today. The statement came after a week where virtually all of the favourites prevailed from Saturday’s football action.
Sky Bet paid out to thousands of punters at 7/1, with Manchester City, Southampton, Charlton and Southend all emerging victorious. This added to a very expensive afternoon for the bookies with an enhanced 50/1 accumulator of Charlton, MK Dons, Huddersfield, Sheffield United and Sheffield Wednesday also paying out. It was reported by Innovate Gaming that one lucky better made £45,000 from a £5 15-team multiple. At least someone was lucky.
Sky Bet’s Head of Football Trading Sandro Di Michele said: “Pretty much everything that could have gone wrong for us today did, with the ‘What If’ market just one of our enhanced accumulators to have come in.
“You know it’s a bad day when you’re relying on Manchester United and Barcelona losing to turn things around, but we hardly made things easy for ourselves by picking out back-to-back winning accumulators for the punters in our ‘What If’ specials.”
With favourites prevailing, there was little movement in the Premier League outright betting with unbeaten Manchester City the 4/5 favourites and Manchester United 15/8 after overcoming Swansea, while Arsenal have been trimmed to 25/1 following a fifth straight win.
As a subsidiary of the Sky Broadcasting Corperation, Sky Bet claims to be one of the UK’s leading betting and gaming companies (but don’t they all?) Check out its “What If” ad below, which we are sure has literally left Sky Bet posing themselves that very question!