New Customer Loyalty Scratchcard Game Premiered On


Taking the instant win game to another level, has developed an innovative new scratch card game to enhance customer loyalty and repeat play.


Sunny’s £50,000 Scratch and Win promotion runs for four weeks from 7 November.  Players can scratch a card every day when they log onto the site provided they have made a wager the day before, and the more days a player scratches, the more chances they have of winning.

The idea of the game is to scratch out letters to make the word BINGO across the card.  The scratch card has seven scratch panels one for every day of the week, and players can only scratch the panel relevant to the particular day, Monday on Monday, Tuesday on Tuesday etc.

Each Monday players receive a new scratch card and the aim is to reveal as many BINGOs as possible over the four week period.  With £50,000 up for grabs in the month before Christmas when everyone is feeling the pinch, Costa is confident that the new scratch card game will help drive player numbers across this key Autumn trading period.

In addition to the big cash prizes, there are also instant prizes up for grabs, from cash up to £1,000 in real money, to bonus points all that will be paid immediately to the lucky winners.

“We understand that our customers like an incentive to visit our site regularly and want to feel valued by, this new scratch card game not only offers regular daily instant win prizes but also lets our players accumulate prizes across the four week promotion.  It really is simple, the more you play the more you can win.

“It is an exciting new addition to the site, initial reaction has been good, and if we can bring a little seasonal cheer to our players then so much the better!” commented Richard Skelhorn, co-founder Mandalay Media Group, owners of

One of the largest bingo brands in the UK, introduced the revolutionary free bingo model; play free bingo and win real cash 24 hours a day on the site.

In addition to free bingo, owners Mandalay Media Group leads the industry in social media marketing and has harnessed a Facebook awareness and recruitment strategy from the very birth of the Costa brand.

“’s positioning in the marketplace continues to strengthen month on month; free bingo, social media marketing and heavy technical investment has helped increase our unique player numbers to over 5,000 a day” concluded Skelhorn.

Currently holding an estimated 8% share of the highly profitable UK online bingo market, is constantly looking at ways to innovate and energise the marketplace and is determined to continue to grow the brand in the months to come.


For further information:

Abigail Edmond

M:07711 705663

E: [email protected]


Editors Notes:

  • Mandalay Media Group was co-founded by Richard Skelhorn and Alex Holt in 2009.
  • Mandalay Media Group owns four bingo sites on the UK facing Dragonfish/888 software platform; (launched June 2009), (launched July 2010) and (launched January 2011) and (launched April 2011).
  • Mandalay Gaming Holdings Ltd was co-founded by Richard Skelhorn and Alex Holt in 2011 in order to establish international business opportunities.
  • was the first bingo brand to launch on the new Mandalay Gaming Holdings Ltd owned software in May 2011.