1 NOVEMBER 2011 (LONDON, UK) – Leading interactive gaming software and services provider, GTECH G2 announces a partnership with bid Shopping to showcase the newly launched bidbingo.co.uk.
bidbingo.co.uk will feature GTECH G2’s wide selection of bingo games and embedded side games including the extremely popular ‘Chippendales: The Reel Deal’. The live presenters and market leading chat features will allow players to create their own online community.
bid shopping, one of the UK’s largest TV and Online shopping destinations, offers more live television than any other shopping channel in the UK, broadcasting seven days a week to millions of digital homes via Virgin TV, Freeview, Sky and the web.
William Scott, Vice President of GTECH G2, said: “We’re very excited to work with one of the UK’s largest multi-channel retailers. We see this as a great opportunity to reach more players due to the similar target audience profile between bingo players and bid shopping.”
An aggressive marketing campaign is set to launch bidbingo.co.uk by bid shopping which will include TV advertising across all three TV shopping channels, email marketing to their client database, Direct Mail to members and leaflets in delivery parcels and promotional offers through their customer call centre.
A spokesperson for bidbingo.co.uk said: “We have a massive audience that we’re sure will love and embrace bid bingo. We plan to utilize every arm of our business to deliver the best bingo experience to our customers and we’re confident our partnership with GTECH G2 will do just that.”
GTECH G2‘s International Bingo Network (IBN) is the largest bingo network in Europe. It offers licensees the advantage of pooled liquidity and attention grabbing jackpots.