Thanks to a ruling by the NJ Division of Gaming Enforcement, gamblers in Atlantic City will have the rare opportunity to gamble outside of a casino.
The Atlantic City Tropicana Casino and Resort is set to execute a pilot program with 11 slot machines and two electronic table games which will be placed in The Quarter, its shopping and dining area across the street from the casino.
The move to allow gambling on the city side of Pacific Avenue will mark the first time in the history of Atlantic City that gamblers will be able to enjoy casino entertainment outside of the casinos.
The move is designed to attract more impulse play from potential gamblers waiting for dinner or browsing the shopping areas.
The Tropicana doesn`t intend to stop there and eventually hopes to have 100 to 125 slots and live table games in The Quarter.
Tropicana president Tony Rodio told The Associated Press: “This will be the first time ever in the history of Atlantic City that there’s gaming on the city side of Pacific Avenue…It’s pretty historic…We’ll get a lot of impulse play, from people waiting to sit down for dinner or waiting for their reservations or for a movie at the IMAX…On a unit-by-unit basis, I expect these machines will outperform the ones in the regular casino.”
The move is yet another effort being made by Atlantic City casinos to turn their fortunes around and restore the world class gambling destination moniker to the former gambling mecca.