Last week, Betgenius Limited, the leading provider of data-driven software solutions to the global sports betting industry, recently announced the acquisition of the user experience and front-end specialist, Boolabus Limited.
This week, Betgenius has expanded its in-play betting product offering following the signing of an exclusive partnership agreement with sports data provider RunningBall. RunningBall gathers and relays sports data in real time via a network of 1,100 scouts within the venue or stadium where the event is taking place.
According to Betgenius, the newly formed partnership enables the company to provide an unparalleled range of live betting events to its bookmaker clients. Additionally, it will give the company’s bookmaker clients access to 30,000 live sports events per year from over 70 countries.
The deal serves RunningBall well too. Under the new partnership, RunningBall now has a new distribution channel amongst Betgenius’ global customer base.
“RunningBall is the market leader in the gathering of real time sports data and we’re delighted to be partnering with an organisation of such stature,” said Mark Locke, CEO of Betgenius. “Coupled with our own, the depth of content provided by RunningBall enables the Betgenius product suite to offer the most comprehensive coverage of in-play betting events available anywhere in the marketplace.”