Bodog’s unprecedented global drive to recruit the best talent that the gambling industry has to offer would scupper many other companies. Not at Bodog. The company has now turned its hand to looking at the future for a part of the gaming industry that has stood still: the online casino industry.
In terms of the online poker industry, Bodog Brand licensees have looked where the market was heading and made changes to three parts of the business. This included a total restructuring of the rake back system, the blocking of data mining sites and player information. Thirdly, there was a u-turn in the types of players rooms were seeking to attract.
Sports’ betting has also seen an extensive revamp with in-play wagering and mobile apps revitalizing this part of the gaming industry. The exchanges are even looking at becoming traditional run-of-the-mill bookmakers. That’s change for you.
Online casinos have felt a little left out though. That was until Bodog Asia decided to construct a live dealer studio. It meant a level of customization never before seen in the casino business. This week, the Brand’s new casino lobby was launched across the Bodog.co.uk, Bodog.ca and Bodog.eu sites as the major revamp got into full swing.
Bodog’s new lobby allows players the ability to easily find the games they want via the dynamic search bar and a simplified navigation interface. It gives players a comprehensive overview of all games and their individual feature before clicking. It’s more impressive news from Bodog after a summer in which they secured a couple of groundbreaking sponsorship deals and became the first to be awarded two UK Gambling Commission licenses.