After a horrific start to its entry into the online gambling space, the British Columbia Lottery Corporation (BCLC) is now looking to maintain market share by diving into the mobile gaming app world.
B.C. was the first government in North America to jump into online gambling, and their flagship website PlayNow.com boasts itself as “B.C.’s only legal gambling website.”
What BCLC is starting to realize is that it’s not enough these days just to have an online gaming site. If you want to compete and bark with the big dogs, you have to have a mobile presence.
As BC Local News reports, BCLC has issued a survey asking PlayNow.com customers if they would use their mobile devices and smartphones to play lotteries, poker, casino games and sports betting.
Now did they really need a survey to check if people would like to be able to gamble more conveniently from a hand-held device or tablet? It’s a wasted survey, the answer is obvious, of course they do!
Despite the obvious direction the corporation needs to be headed, as BC Local News reports, a BCLC spokesperson said no decision has been made yet to proceed with mobile gambling.