The saga has rattled on for some time as Rank’s will-they won’t-they approach to the deal continually confused all those involved at the company. It’s taken in more wild goings-on than an iGaming industry weekend of parties and you can imagine that it’s got a little way to go until it’s all hunky dory.
Over the channel in France, the former monopoly provider Pari Mutuel Urbain (PMU) has reported that online stakes have risen by 64%. The site has seen stakes rise to a total of €639.5m (£563.8m) after it begins to show more of a reliance on that side of their business. PMU also saw gains in the French poker market as their share of the market rose to 5%. According to its release, they claim to have broken into the top three sites offering sports betting in the country – which excludes bets on horses. As a whole “new” activities have contributed 16% to PMU’s gross gaming revenue and 63% of its growth in the area.