Bwin has signed and secured marketing and media rights for the sponsorship of Euroleague Basketball until 2014. This new Euroleague sponsorship agreement comes on the heels of an extension in June between the company and FIBA.
“We are proud to announce the Euroleague Basketball agreement which represents a perfect match to our long lasting relationship with FIBA, the world governing body for basketball. This makes bwin an even stronger brand as we will now cover both club basketball with the Euroleague and the national teams through our FIBA partnership,” said Norbert Teufelberger, co-CEO of bwin.party digital entertainment.
Jordi Bertomeu, president and CEO of Euroleague Basketball added, “It is a big step for Euroleague Basketball to welcome bwin as partner until 2014…The most important basketball competition in Europe now gets the most important sports betting brand, bwin, as a supporter to take club basketball´s popularity in Europe to an even higher level.”
That may be happening very soon in light of the NBA Lockout. Depending on how long the NBA lockout lasts, the demand for more professional basketball could prove to be profitable for the Euroleague. Additionally, with NBA players having the option to play overseas, the Euroleague could potentially land themselves a big NBA name which will also boost the league’s popularity.