Ladbrokes has confirmed the long-awaited shake-up in the way that the lads assembled themselves before the countdown to the weekend begins. The senior lads have been re-organized into a cross-channel centralized structure and as mentioned earlier, the company will be in three operational groups.
Customer Experience will be headed up by Stephen Vowles and be responsible for everything related to the customer. Nick Rust leads the Channel proposition to customers. Retail and machines come under his mandate as well as delivery to the customers of Ladbrokes Digital, which includes mobile. Lastly, Richard Ames will manage Products and that department will be responsible for the delivery of solutions to support the entire business.
CEO Richard Glynn, said, “There has been extensive change at Ladbrokes during the last year as we have implemented our strategy. This reorganisation of our senior management is the natural conclusion of these changes and will enable us to have one view of the Ladbrokes customer and how they interact with us through each of our channels – retail, telephone, mobile or Internet. As one of the leading multi-channel operators this will enable us to play to our strengths and deliver a clear, consistent proposition to all our customers.”
Meanwhile, the Gambling Commission, or THE Commission as they like to be known, has appointed a new member to the Responsible Gambling Strategy Board (RGSB). Russell Hoyle is a gambling industry expert and his appointment will run for an interim period until the end of 2011. He was strongly recommended to THE Commission by chair of the RGSB Julia Neuberger and it follows Neil Goulden’s resignation.