BUSINESS

mkodo and Rank launch Britain’s Got Talent mobile app

TAGs: Android app, Britain's Got Talent, mkodo, Rank Interactive

britain got talentIn an effort to capitalize on the popularity of the reality TV series Britain’s Got Talent, Rank Interactive in partnership with mkodo has released an Android version a mobile bingo game based on Britain’s Got Talent (BGT).

The bingo game itself was built and powered by mkodo, and will be made available for download throughout the year and the app synchronises all play with the online Britain’s Got Talent Bingo game. Much like the online game, players can also select or save 3 lucky numbers in every game which give them additional chances to win.

The app is currently available as a free download on Android phones.

Mark Gibson, mkodo’s Director of Business Development said: “Mobiles are the most important interactive-devices and so enabling really popular services, such as BGT’s Bingo, on mobile is very powerful…We were keen to extend this game to Android (not just starting and finishing with iPhone) and, in doing so, leverage the reach of the increasingly important Android customer base. This can only be good for the service and for the experience customers have with the BGT brand.”

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