BUSINESS

bwin sponsors padel tennis Pro Tour

TAGs: Bwin, padel tennis, pro tour circuit, sports sponsorship

padel tennisOn this side of the pond, we don’t have a big interest in the sport of padel tennis, in fact, most people residing in NA probably don’t have the faintest clue what it is, and contrary to guesses, it’s not ping-pong played with a tennis racket. It’s a huge sport in Spain and in Latin American countries and that’s one of the reasons why online gaming operator bwin has signed a three-year partnership with the Padel Pro Tour Circuit.

Started in Acapulco, Mexico by Enrique Corcuera in 1969, padel tennis is currently most popular in Argentina, Spain, Mexico and other Latin American countries, but now the popularity of the sport may be poised to spread rapidly across Europe and other continents. The sport’s huge popularity along the Costa del Sol in southern Spain has exposed it to a large number of British residents and tourists and the high octane and intensity of the sport are among the reasons for its growing popularity in the UK.

With the Partygaming merger behind them, bwin now becomes the title sponsor and official betting partner for the padel tennis Pro Tour Circuit and will have the circuit renamed as the bwin Padel Pro Tour.

Additionally, bwin will possess exclusive live streaming rights to all bwin Padel Pro Tour events, with more details on the agreement soon to be released in next month’s official press conference.

A live streaming of a padel tennis match does offer an exciting change from the regular sports that are live streamed for bettors, bwin now has a solid offering of the Latin American pastime with plans to provide live streaming coverage of over 20 padel tennis tournaments.

Norbert Teufelberger, co-CEO of bwin.party digital entertainment said in the release “We are very proud that we have become partners of the Padel Pro Tour, a sport which continues to attract more followers in Spain and the rest of the world…It is a fun game, entertaining to watch, and from now on we can experience more emotions watching it by placing bets.”

Javier Ron, Padel Pro Tour’s managing director stated in the release, “We are convinced that the development of this agreement will contribute in a decisive manner to the growth of padel tennis as a sport, and its expansion throughout Europe.”

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