BETTORLOGIC ADDS NEXTBET AND MULTIBET TO BET STIMULATION RANGE
Launch of two innovative white-label products announced
London, 31st March 2011 – Bettorlogic, creator of state-of-the-art bet stimulation technologies, has added two further products, Nextbet and Multibet, to its white-label portfolio.
Nextbet is a unique CRM product which combines performance data, customer data and details of their last bet, to offer additional bet propositions based on that selection. It is activated by matching the selection just chosen with other teams/players showing similar performance characteristics and presented alongside the bet confirmation. It can work in both pre-event and in-play markets.
Multibet makes making multiple betting easier and more intelligent, by arranging potential selections based on records against relevant opposition types. The multiples are organised by market, including in-play, all of which can be simply navigated between. Bettors can also create bespoke selections using their chosen preferences from each market.
The products will be made available alongside Bettorlogic’s existing bet stimulation technologies, which include Livelogic, the successful in-play stimulation product currently licensed to, among others, Victor Chandler, Paddy Power, Ladbrokes and Pinnacle Sports.
Mike Falconer, Bettorlogic CEO, comments: “Just like Livelogic, Nextbet and Multibet are direct responses to different commercial challenges fed back to us by our customers. As such, we’re confident they can evolve bettor behaviour in a way that’s good for sportsbooks, good for media-owners and good for bettors themselves. Nextbet is Amazon-like in the way it uses data to offer additional bets to the one just made and Multibet will do a lot to address the issue of in-play margins. They’re worthy additions to our portfolio and we have very high hopes for them.”
About Bettorlogic
Bettorlogic, backed by Andrew Black (co-founder of Betfair) and Nigel Payne (ex-CEO Sportingbet) develop state-of-the-art betting technologies that create value for sportsbooks, media-owners and bettors. Their products are proven to stimulate betting interest and customer loyalty and include Livelogic, Nextbet and Multibet technologies.
www.bettorlogic.com
For more information, please contact:
David Wild
Square in the Air Communications
www.squareintheair.com
twitter.com/squareintheair
020 7239 8242
07789 888 082
The Office Islington, 338 City Road, London, EC1V 2PY
