BUSINESS

Sportingbet signs its first ever greyhound racing sponsorship

TAGs: Centrebet, greyhound racing, Greyhound Racing New South Wales, Sportingbet

About a month ago Centrebet joined the likes of Betfair by entering into a three year agreement to sponsor New South Wales Greyhound Racing Breeders. The deal was designed to give greyhound racing a much needed boost.

The situation continues to improve for greyhound racing as Sportingbet has now entered into its first sponsorship deal with Greyhound Racing New South Wales to sponsor the Super Stayers Series.

Greyhound Racing New South Wales chief executive Brent Hogan said in the press release that, “A key focus of GRNSW in our Chasing 2020 strategic plan was addressing the decline in staying races throughout New South Wales.”

Marking the company`s first entry into the sport of greyhound racing, Sportingbet Australia CEO Michael Sullivan said in the release, “Betting on greyhounds continues to grow at Sportingbet Australia, with fixed odds betting proving extremely popular and this deal will give us a much greater presence in the market. Sportingbet Australia already contributes to Greyhound racing through a product fee but this is another way we can give back to the industry.”

The Super Stayers series commences April 6th and includes thirty races with the grand final taking place at Wentworth Park on July 8th.

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