BUSINESS

Mobenga gives Stan James mobile upgrade

TAGs: Mobenga, mobile gaming, Stan James

mobengaMobenga, a provider of innovative mobile gaming services has partnered with online gaming operator Stan James to launch a new mobile betting and gaming offering, providing customers with a range of sports content via mobile devices. The service will be an extension of the Stan James web offering with customers enjoying the same experience as they currently do online.

It’s certainly an upgrade for the mobile offering of Stan James, but that’s what Mobenga can do. It the reason Stan James selected Mobenga to integrate its sportsbook and live in-play betting products onto the latest range of mobile phones and smart phones. This agreement will certainly be enhancing its mobile betting business activities. The new mobile offering will launch in spring 2011 and provide customers with engaging content such as live scores, statistics and sports news.

Denis Kelly, CEO at StanJames.com comments, “StanJames.com has identified mobile as a key area for business growth in 2011 so we needed to upgrade our current offering to enable us to continue to give our customers the betting and gaming experience they desire. We therefore needed a mobile partner who could provide us with the best solution in the market and tailor this offering to our specific needs. StanJames.com’s mobile solution will offer our comprehensive betting and gaming portfolio including sports, football, horse racing and live in-play betting, successfully replicating our existing online offering. By selecting Mobenga, we have chosen a mobile partner who will support our continued commitment to providing customers with an exciting betting experience with mobile sports content from around the world.”

Mobenga CEO Christian Rajter also commented, “Mobenga is able to offer a complete mobile solution to all offline and online gaming and gambling companies and we are very pleased to have been entrusted to build and launch StanJames.com’s new mobile platform. Stan James.com is one of the most acclaimed names in the betting industry, and it has always been at the forefront of new developments in the industry, pioneering in-play betting. We look forward to helping the company build on this success by utilising the mobile channel throughout 2011 in order to engage with its customers in new ways.”

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