Changing names may have to be done for a number of reasons. Companies in the gambling industry could be doing so to tap into new markets, modernize the image of their company, or just because it sounded like a real good idea at the last online gaming industry party they attended. The worldwide exception to the rule over renaming is…well no one can be sure what banner he currently comes under so we’ll just go for Prince.
Neogames, after entering a number of platonic alliances with other firms in the gambling industry over the past few weeks, has decided that the time is ripe for a renaming – and have chosen the London Affiliate Conference (LAC) to announce this to the gaming world at large.
NeoGames Partners, the largest soft-gaming affiliate program for scratch cards, instant games and slots will now be known as Aspireaffiliates, continuing to offer the same services that they currently do.
“I am very proud to announce Aspireaffiliates, which is part of a strategic decision to distinguish our gaming operation under the corporation, AspireGlobal,” stated Adrian Bailey, MD of AspireGlobal. “With the great success of our brands: Scratch2Cash, Hopa.com, Karamba.com and OK!Scratchcards, we are sure that Aspireaffiliates will take many other future soft-gaming brands to new heights.”
Aspireaffiliates can be found at booth 26/27 at the LAC where you can ask them all day if they are willing to do a Prince and purely be known as an unpronounceable symbol. Any news on whether this is going to happen you will find out right here on the tablog.