To produce a successful marketing scheme, one has to know their most important demographic. Yet while many may assume online gambling’s largest clientele is the hardcore sports better who bet it all on the Jets or the confused elderly woman pumping credit after credit into a barroom video poker machine, this year’s most important demographic may just be casual gamers.
British consulting firm MECN recently published the second edition of its “Casual Gambling on the Internet” report, which details how social media could be used to draw a more universal fan base than ever before. Citing the successes of social gaming sites like Zynga poker, the report details a number of tips that could result in a shift in the focus of the iGaming business.
Zynga has upwards of 36 million registered users, roughly 400,000 of whom can be found online at any particular moment. These numbers trump even industry leading card rooms like PokerStars or Full Tilt, making social gaming the next wave of the future.
Approximately 85 percent of the operators surveyed plan to pursue the casual gamer through social gaming in the coming year, according to MECN’s report.