Not content on being the largest sports betting hub in the U.K., famed punter William Hill also plans to destroy all of its competition. Yet online gambling upstart 32Red is standing up the Hill this week, winning over the court in a recent trademark dispute with the gaming giant.
William Hill, the owner of the 32Vegas online casino, filed suit against 32Red, claiming that the online gambling hub’s name infringed on the company’s EC registered trademarks, which held names similar enough to create confusion among prospective gamers.
The suit, which has been running for more than two years, came to an end earlier in the week when the High Court of Justice ruled in favor 32Red, claiming that Hill’s “32Vegas” and “32V” properties were purposefully similar to 32Red’s own line of online gambling.
“We are naturally delighted that the High Court has upheld our claims,” 32Red CEO Ed Ware told the press. “This judgment firmly establishes our intellectual property rights and should deter other operators from infringing our trademarks.”
32Red will now pursue the court for repayment of “significant legal costs” and launch an inquiry into the extent of damages or profits that arose from the infringement.
Naturally they are also seeking an injunction against William Hill’s use of the 32Vegas name.