If there was any further evidence of how viable a resource the Internet has become for entrepreneurs, look no further than the rise of Groupon. Groupon is a deal-of-the-day website that is localized to major geographic markets in the United States, Canada, Brazil, Germany, France, the United Kingdom, Italy, Portugal, Spain, Japan, Poland, Turkey, Mexico, and Romania. Since being launched in November 2008, as early as October 2010, Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 35 million registered users.
That’s too much pie, and Living Social, Groupon’s competitor wants a piece. Living Social has launched a new promotion that attempts to utilize social media. In partnership with Amazon, Living Social has rocked the internet attracting over 560,000 purchasers in just hours, and has group buyers scrambling to pick up a $20 Amazon.com gift card for just $10 before the deal runs out. The site has been encouraging users to share the daily deal through social media.
This is the type of penetration that online gambling companies need, where promotions and bonuses can be instantly sent to clients and they can share these promotions with others through social media. Of course there are some hurdles to get over with having gambling advertisements infused into social media. This isn’t a bold calculated prediction, but isn’t jumping over hurdles exactly what the gaming industry is best at?