Fire and ICE announces drink sponsors

TAGs: Fire & Ice,, Play'n Go

Fire and Ice 2011Bacchanalian decadence was the theme at last year’s Fire and ICE party at Gilgamesh, Camden, and you could tell it was quite the party when you find a picture of Michael Caselli and a goat dominating much of the even coverage. We’ve already been told the theme of this year’s party, which takes place on 26 January at 8:30pm, will be Unmasked, seen the interview with organizers Lyceum Media, and now the all important drinks sponsors have been announced.

Domain name and leading mini Games developer Play’n Go will be sponsoring the “Dream Potion” served before the first act takes to the stage in what is being billed as a cirque-like stage show.

iLoveOnlinePoker owner Hermann Strobl said, “I love parties and getting to know many great people through the iGaming industry, and what’s better than sponsoring drinks at the biggest party of the year and have a fantastic time together?”

Johan Törnqvist CEO at Play’n GO added, “To sponsor the 10th Fire & ICE party was just the “ICE-ing” on the cake for our 2011 ICE visit! Fire & ICE: Unmask Your Imagination certainly promises to be something extraordinary and we look forward to meeting and greeting friends and partners from all over the world!”

The event will be attended by nearly 2000 people from all facets of the iGaming industry, gathered in the centre of the iGaming universe for ICE totally gaming and the London Affiliate Conference.

“It’s great when our industry partners step up to the plate and help make this event the annual extravaganza that it is,” said Jodie Thind, the party organizer. “We couldn’t create such a memorable event without the support of our sponsors. Thank you very much!”

There are a few VIP tables left, which you can enquire about by emailing, in addition to a limited number of general admission tickets on the door on the night priced at £10 each.

If you don’t manage to make it to the party, never fear as the festivities will be covered in their debauched glory right here on


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