BUSINESS

GTECH G2 invest in a new butler

TAGs: Ask Jeeves, bingo, GTECH G2

gtech-g2-invests-in-butlerThere may only be a few things that gaming industry software and services provider GTECH G2 doesn’t have right now. They’ve already got a team of detectives on the loose, as seen at a recent gaming conference in Copenhagen. GTECH G2’s latest deal will really have those on the outside looking in talking though.

Generally those that have a butler, called Jeeves, are in the upper echelons of society. If you think of the ITV drama series Downton Abbey, then that’s what you can imagine GTECH G2’s HQ is now looking like. How have they got Jeeves to be their butler though?

Well it all comes down to the search engine, Ask Jeeves, wanting to develop a bingo game in order to take advantage of the number of people passing through their site each day.

“The mass of questions we receive – 360,000 questions every single day – gives us an opportunity to really get to know our customers’ interests, so we can develop products which are completely in line with them. The launch of Ask Bingo is the first of many customer focussed products we are planning in 2011,” said Rob Sheppard, Senior Product Manager at Ask Jeeves.

Spending 10p can mean that as a player you have the chance to win prizes ranging from £2 to £100,000 and the chat features mean you can talk trash to other players when you win.

William Scott, VP Commercial, GTECH G2, commented: “It’s an honour to be associated with such a respected brand. We’re proud that our games and our responsible gaming provisions meet their standards and look forward to introducing their players to many new instant play games as we move forward.”

The new site will become part of GTECH G2’s International Bingo Network, the benefits including instant liquidity, large jackpots and live bingo presenters. Who they will team up with next is unclear but they’ve missed the boat on Santa Claus slots for another year.

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