The question now becomes, will this ‘all you can eat’ move encourage enough customers to switch over to 3UK, requiring competitors Vodafone and Orange to ditch their own 500Mb per month download ceiling? With a 10% market share, 3UK is the country’s fourth largest mobile phone operator, and the company is hoping that One Plan could help it enlarge their slice of the pie.
Mobile technology has grown a lot over the past year. It’s not seamless, but we’re beginning to get a proper sense of the sector’s true potential. Overall data use already doubles every four months. If the mobile companies continue to let out the slack à la 3UK, mobile’s already impressive growth could go exponential. Online gaming companies that don’t want to get left behind better get their mobile act together.