Online Gambling Traffic continues to soar in US

ComScore a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for October 2010 based on data from the comScore Media Metrix service. While debates and litigation wage on between lawmakers and online gambling proponents the numbers continue to show that Americans are online gambling, and more are doing so each month. According to the comScore reports, online gambling sites saw another month of increased traffic boosted by online poker tournaments, sports betting and interest due to legislative debates on the subject.

ComScore reports indicate that online gambling sites saw strong growth in October as the World Series of Poker neared its conclusion. The category drew nearly 32 million visitors during the month, up 114 percent versus September, making it the highest growing site category for the second consecutive month. FullTiltPoker captured the top spot with 4.7 million visitors, followed by PokerStars with 2.5 million visitors. drew 1.8 million visitors with its month-long ‘Perfect Play’ promotion. Kingolotto came in fourth with 1.7 million visitors followed by Absolute Poker with 1.6 million and Sportingbet PLC with 1.4 million.

These numbers give credibility to states like New Jersey that claim the US and their state is losing out on millions and that the UIGEA is not only ineffective, but a decision has to be made on whether to allow regulated online gambling, or allow unregulated gambling which is clearly what is happening today.