BUSINESS

Ruby Bingo unveils ambitious rebranding

TAGs: bingo, Ruby Bingo, William Hill Online

ruby-bingo-revampWe all know that diamonds are a girls best friend, and some might even say that they are forever. But where does leave the other gem stones – in this case what happens to rubies? Apparently warriors used to have them as good luck charms as they went into battle. I can’t imagine what William Hill were thinking about when they decided to name their Ruby Bingo brand though.

Whether it was battles, or even the thought of a Chicken Tikka Masala, William Hill Online went along with it and have announced a rebrand of the popular bingo site.

The site aims to tap into the community around the game of bingo and has seven bingo rooms with more planned in the future. Users can now also enjoying easier chat with fellow players in addition to being able to upload a picture to their profile. With social media becoming increasingly important this is a step in the right direction for Hills.

We caught up William Hill Online’s top ruby sales representative, and spokesperson, Tony Kenny, who said: “The launch of the new site is great news for Ruby Bingo players. We’re sure that Ruby is going to be a lot of fun and there’s some very exciting plans for new and existing players.”

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