You got the idea that when Unibet announced that they’d be entering the French market no one was particularly optimistic. Unibet even acknowledged that the tax conditions really aren’t that favourable. They’re still sticking with their plan to welcome all French players though. Whether they’ll be supplying free wine and Pain au Chocolat for the first 50 customers is unclear. At least their B2B side seems to have a different hat on to Unibet themselves.
The B2B arm, Kambi, have signed deals with NordicBet, Triobet, and Tobet to strengthen their position as the leading online pool betting provider. The deal will see the three companies using the Kambi Sports Solutions Supertoto and Superscore products.
Kristian Nylén, Chief Sportsbook Officer at Unibet and CEO of Kambi, commented: “We are proud that NordicBet, one of the premium brands in the Nordics has chosen Kambi´s Pool Betting product. The agreement is an important stepping stone to consolidate our position as the market leader in Pool Betting for international gaming operators.”
Supertoto and Superscore are pool betting products where customers from a number of online bookmakers can benefit from the maximum liquidity thanks to joint pools.
Head of Sportsbook at Nordic Gaming Group Ltd, Kari Luukkonen, was also excited at the deal, and said: ”We regard Supertoto and Superscore as excellent complements to our existing product portfolio, which we think our customers will appreciate.”