The industry faces problems with the inability to change, the inability to offer a product that many people are able to understand and follow and the fact that it’s a very partisan industry all make the future very uncertain.
If the World Cup is any indication, online betting on soccer is a force to be reckoned with. The sport is easier to follow and most people feel they are knowledgeable enough to make a profit on it, and are more willing to bet on the sport than they are on horse racing, a sport that is becoming more and more obscure to newer generations.