Talk about getting your name out there… EurosportBET.fr will see its name on the shirts of FC Nantes, a second division French team following the signing of their shirt sponsorship deal with the football club. For an online gaming operator, a sports sponsorship has been one of the greatest ways to get brand recognition on a large scale and grow a client base.
Aside from having their names on shirts, EurosportBET will also have a strong branding presence on the team’s website. Speculative reports have the deal being worth as much as US$750,000 per season to the club. But the price tag for what the sponsorship means to EurosportBET might be off the charts.
FC Nantes isn’t some run of the mill, second rate football team, far from it. FC Nantes is one of the most successful and popular teams in French soccer. The club has won eight Ligue 1 titles, three Coupe de France wins, and one Coupe de la Ligue victory and has a cult like following of tam wearing, wine drinking, pacifist fans.