BUSINESS

Big Brother creator launches online gambling

TAGs: Bet365, Endemol, Million Pound Drop

The independent production company Endemol UK is jumping on the action that is online gambling and hoping to make a Big Brother splash.

Endemol UK has launched Endemol Games, a new division specializing in online gaming. Endemol Gaming is the specialized unit within Endemol for creating next generation crafted and compelling betting games. The mandate of the division is to create fresh and original gaming concepts with the aim to invigorate the online gaming market.

With a proven track-record in creating branded games for TV shows, Endemol has a strong exisiting framework where Endemol Gaming can continue to build a portfolio of original games for worldwide distribution.

Endemol is now providing opportunities for operators to shop within their portfolio of games and choose what best suits them and their online gaming strategy. The company already has exclusive games for selected partners and deals like The Million Pound Drop with Bet365 and more deals and partnerships are certainly on the horizon.

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