BUSINESS

Baddamedia shacks up with PaddyPower

TAGs: Baddamedia, Openbet’s Fixed Odds Gaming framework, PaddyPower, PaddyPowerGames

Baddamedia has shacked up with Irish bookmaker Paddypower in an agreement that will enable the company to integrate and provide gaming content to PaddyPowerGames.com offering effective immediately and in the future.

The terms of the agreement will also permit Baddamedia to provide bespoke products developed in along with the Paddy Power Games team. It’s a golden opportunity for Baddamedia to enhance an already established and reputable brand with their content and the deal itself is landmark in that it marks the first Remote Gaming Interface deployment of games through Openbet’s Fixed Odds Gaming framework.

Now with the luck of the Irish on their side, BaddaMedia aims to deploy more highly appealing and inventive games which will in turn generate higher returns and prolong the user experience and lifetime value. The first slots that are scheduled for release on PaddyPowerGames.com are aligned with the Operator’s reputation for offering eye-popping and unique products to their customers.

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