The guys over at GTECH G2 really are rather relentless when it comes to growing their business as much as possible. They announced their latest pickup late last month with a newly appointed head of the World Lottery Association, and there’s a new partner waiting for them at the altar in the shape of Income Access.
G2’s new partnership will provide its casino and bingo licensees with state-of-the-art affiliate management and marketing tools., whereas Income Access will give affiliates of G2’s software licensees access to a range of in-depth tracking and reporting features, marketing and communication tools, and the ability to manage multiple brands, products and territories from one login.
With a huge smile on her face, Nicky Senyard, Income Access CEO, excitedly babbled: “This is an incredible opportunity for Income Access to partner with one of the leading software providers in the iGaming industry. Providing customised solutions is at the foundation of both of our businesses, so this partnership and the opportunities it represents is all the more meaningful.” ”
The praise chorus between the two continued with G2’s head of affiliates, Srini Nedunuri, commenting: ““Income Access bridges the gap between our market leading products and customers’ marketing efforts. Our customers are our prime focus and we strive to offer them the best products in the market.”
As they finished announcing the deal the champagne was well and truly flowing, and we’re sure that the partnership will continue to go from strength to strength in future. But if not, at least they’ll remember this celebratory day for a long time.