BUSINESS

Microgame teams up with Network Media

TAGs: EGASS, Microgame, Network Media Services

Italy’s leading online gaming provider Microgame has just teamed up with Network Media Services in a multi-year license agreement that will allow the 135 plus licensee brands under Microgame to have access to Network Media’s affiliate marketing solution EGASS.

EGASS itself will be an invaluable resource for the several hundred licensee brands. EGASS offers plenty of features, functions and integrated business management tools to build, manage, optimize and control gaming operators’ affiliate marketing business.

The UK based Network Media Services after having launched its EGASS affiliate system just this year, has already been moving at a break neck speed in inking agreements with Mahjong-Affiliate.com, CasinoAgents.com, Lanzerac Holdings, and eRupublik.com, it can now add a major partnership with Microgame as another notch in its relatively new belt.

Microgame S.p.A., was founded in 96 and is the leading Service Provider for remote gaming market in Italy. Microgame is authorised by the Autonomous Administration of State Monopolies and provides gaming solutions for fixed odds betting, horse race betting, skill games and poker, instant lotteries, bingo and National totalisator games. In 2009 alone, Microgame’s customers generated a gross gaming turnover of more than € 1 billion. That same year, Microgame recorded a turnover of about € 250 million. Microgame also manages People’s Poker, which is the largest online poker network in Italy.

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