There are obvious parallels here with the mobile gaming market, particularly for in-running. Bets are increasingly being made away from the desktop, and woe to any operator who doesn’t have a quality app capable of handling all that traffic. Even more familiar to our industry, the mobile phenomenon has alarmed some of spread betting’s old-schoolers, who tut-tut over the possibility that the pervasive technology will lead to traders making rash, impulsive decisions. Can’t wait for some fame-hungry member of Parliament to mimic his American counterpart by bombarding the media with a “bet with the City, life gets shitty” meme.