The online gaming firm has the company making the estimated valuation of £1.5bn at evens, 8/11 to realise a market capitalization below this price, and is as short as 1/6 to trade above (15/4 to trade below) the issue price at the end of day one.
Bodog spokesman Ed Pownall said: “The nature of being a floated company means you answer to shareholders and the problem there could be that if they need to up revenues, they will need to up commissions.
“There are plenty of things that could change like tax regimes and everything else. I think people thinking Betfair is a pot of gold could be in trouble. I don’t think it’s an absolute sure thing. I would be surprised in the long run if it doesn’t end up affecting commission rates in some way.”
Might have to wait for the first of those jetliners for a little while longer, guys.