Seeing the latest episode of the Inbetweeners Monday night on E4 was amusing, as is seeing your best mate completely fail when chatting up the girl at the bar who’s been eyeing you up. A company going into voluntary liquidation? Now that’s far from amusing, however, when the name of your company is Amuso, do you expect people not to burst out laughing at your misfortune?
The online cash trivia and bingo business ceased trading following “material problems with third party software” and “insufficient income to cover overheads.” Problems are thought to primarily relate to the handling of online payments at the site, and their main backer, Mangrove Capital Partners, is no longer prepared to fund the company going forward.
It all comes after they entered into a large commercial partnership earlier this year with online gaming network operator Cashball, and Swedish gaming technology provider Nyx Interactive to create a trivia gaming network. They had already invested heavily in direct consumer marketing and had even raised additional investment during the summer.
The site will remain live until the end of September, and users are encouraged to withdraw any remaining funds as soon as possible.