PokerStars have discovered a novel new way of gaining exposure in European countries, using a backdoor advertising approach. The online poker site have signed an agreement with French sports channel Canal+ meaning they will sponsor a certain number of events for the French channel both at home and abroad, including the BNP Paribas Masters indoor tennis tournament in Bercy in September. God forbid that the French try to veto this move in any way though. Well, they’d probably just end up calling the French out as a bunch of ****s wouldn’t they? Read more.
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