Olympic Committee strikes unusual deals

TAGs: International Olympic Committee, Olympic sponsorship

A tight economy and thinning sponsorship will make any organization take drastic and sometimes unconventional methods to obtain resources, the Olympic Committee is no different. In the past few weeks, the International and U.S. Olympic committees have announced several new deals but some of the partners, like BMW and BP strike many as unusual. Last I checked, money is money, which brings the point to mind, why not a partnership with an online gambling operator? Or am I thinking faster that Usain Bolt can run? Read more.


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