BUSINESS

PMU strikes French football betting deal

TAGs: FFF, French soccer, PMU

Before the World Cup, Paris Mutuel Urban was so enthusiastic about football that it decided to sign a sponsorship deal with the French Football Federation. Despite France’s abysmal showing in South Africa, the operator remains convinced that the French are still interested in le Foot and has signed an agreement allowing it to offer betting on French soccer. If the soccer doesn’t work out they could always launch a handball market. Read more.

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