Austria may not have hosted the World Cup, in fact they weren’t even at the World Cup, but the tills were nonetheless alive with the sound of a music at Bwin HQ. The music being betting gross gaming revenues of over €1.1m flying into the coffers every day.
The Austrian-based European gaming giant totalled 30 million bets during the month-long tournament and managed a sports betting margin of approximately 9.1%.
To put that into perspective, Bwin made 8.3 % during Euro2008 – an event which did take place on home soil – and 6.7% across the border in Germany at the 2006 World Cup. But much like that other famous Austrian from the 1930s, online gaming firms are no respectors of national borders and boundaries. Unlike Herr Hitler, however, online gaming firms are not proponents of the Final Solution as far as we can tell, although certain religious anti-gambling groups would doubtless have you believe otherwise. Read more.