It’s a Bwinner for Italian soccer

No stranger to a sponsorship deal or ten, Bwin have announced that they’ve put another deal in place. The Lega Nazionale Professionisti Serie B have signed an agreement with the online gaming firm, which will see them sponsor the country’s second division. For at least the next two seasons, the league will be renamed Serie Bwin, after the Austrian based company. I just can’t wait for North America to relax its rules, and introduce us to the NBwinA. That really would have fans going GaGa. Read more.