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Reel-TV puts idle slot machines to work displaying commercials

TAGs: reel-tv, Slot machines

The life of a slot machine is about to become like a galley slave in Ben Hur, i.e. no rest for the wicked. A company named Reel-TV has come up with a process that enables idle slot machines to display TV commercials and/or custom marketing messages on their video screens. The innovation is a positive boon for both marketers looking for new ways to reach consumers, and for casinos, who welcome any new revenue stream in these recession-plagued times. Read more.

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