Tired of being a perennial also-ran to Betfair, Irish-based betting exchange Betdaq is looking at mobile betting to get a leg up. CEO Brian O’Sullivan thinks that as in-play betting grows in popularity, mobile wagers will ultimately account for 50% of Betdaq’s transactions (from its current 5%). But while O’Sullivan personally likes the iPhone as a gadget, he hates Apple’s anti-gambling stance, so Betdaq is focusing on designing a product that will work with Google’s Android system. Smart bet, or will this be more of billionaire founder Dermot Desmond’s money down the drain? Read more.
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