If anyone was under any illusion that bingo wasn’t big business then further proof of the pudding lies in MTV’s inaugural involvement in the online numbers game. The music TV giant has made its first tentative steps into online gaming by signing a deal with 888’s b2b arm and bingo expert Dragonfish to offer Up Your Bingo across its online and television MTV and VIVA network. It’s surely now only a matter of time before they produce a bingo pop video called Two Fat Ladies starring Susan Boyle and Aretha Franklyn. Read more.
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