Who’ll make marketing moolah off Wimbledon’s marathon men?

In case you fell asleep, that 100 years war being waged at Wimbledon between John Isner and Nicolas Mahut was (eventually) won by the American Isner, but both men may come out winners in the end. Speculation is rampant that any number of companies will be looking to link their product in some synergistic way with length, duration, stamina… Loads of possibilities — the pair could end up wearing Energizer Bunny costumes or warning people to call their doctor if their ‘racquet’ stays strung longer than four hours. So who’ll be the Mad Men with the biggest/fastest checkbook? Read more.