After a four-year spell with online bingo outfit Jackpotjoy.com, CRM expert Mike Bohan has taken up residence with Bodog Europe.
Bohan has had a wealth of experience in the sector including providing content, graphic design, planning and preparation of marketing collateral, segmentation and reporting, forecasting and analysis of user behaviour and ROI metrics.
“The opportunity to work for the biggest brand in the igaming world was one I simply had to grab,” said Bohan. “I enjoyed my time at Jackpotjoy but wanted to use my skills in areas of the online gaming beyond bingo. Bodog Europe are growing fast but that has not slowed their decision making and acting process at all and working with a company that can turn an idea into a project in hours rather than weeks or months is always going to appeal.”
A speaker for Bodog Europe added: “To have Mike on board is good news for the company as a whole and obviously a massive boost for the CRM team. We are constantly looking for the best industry talent and this is another example of our commitment to improving our status in the European market.”