BUSINESS

Google gives green light to gambling campaigns on YouTube

TAGs: google ads, Ladbrokes

Google is to allow licensed UK gambling and betting companies to run display campaigns on YouTube, with Ladbrokes the first bookmaker to sign up. In what is a first for the UK, gaming firms will be able to launch age-restricted campaigns, including pre-roll, on the YouTube home page, on video pages and within brand channels. Nice. In the meantime you could just watch quality virals like this here. Read more.

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