BUSINESS

Dutch brewer’s marketing stunt worked better than some others

TAGs: bavaria brewing company, viral marketing

Dutch brewer's marketing stunt worked better than some othersAs previously noted on this site, this hasn’t exactly been the most exciting World Cup thus far. After all, when the biggest stories coming out of a sporting event have to do with plastic trumpets and FIFA’s hysterical overreaction to a bunch of girls in orange skirts, you’re in trouble. But that marketing stunt by that Dutch brewery accomplished its goal — it got people talking about the company — plus it gives us a chance to use this mind-boggling list of the six dumbest attempts at viral marketing ever conducted. Read more.

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